I’ve been watching the word ‘radio’ in a couple of markets I’m interested in. Plus call letters of the stations. Finding out something that we knew instinctively…but its painful to see. Or rather not see.
NO ONE IS TALKING OR TWEETING ABOUT RADIO.
Heck, I’m even looking at PR groups…who’s goal in life is to find a pitch to use on our morning shows so clients can get free air time. They (PR) gets paid. We (radio) get used.
They don’t even talk about us. That includes rock stations and younger targeted stations whom you would think Twitter would be a target.
I used Twitter in Phoenix to keep track of the other guys morning show, their calls, my calls, my morning show, etc. If people had conversations about them, I wanted to get involved.
Didn’t take much of my time. Cause there was rarely anything there.
One of two conclusions. All the focus on Twitter is wrong for radio cause our listeners don’t give a damn.
Our listeners don’t give a damn about us.
Then there’s how we use Twitter. I follow the highest profile guy in radio in America. The use is astoundingly bad. I mean…the weather in LA. Give me a break. If that’s all the interesting you are, how are you getting paid?
I’d like to buy a clue please.