Tag Archives: service

Radio as it SHOULD be

Thanks for coming to my pages.  Its not really a web site.  Just a collection of  audio, photos, philosophies, and history of my 34 years in radio.  With all the changes in radio and the disaster to the public that has been radio consolidation, I wanted to remember the way radio worked properly.

The kind of radio I’ve always done, is radio that is local.  I believe local media can be local, and MUST be local in order to survive.  I believe the incredible debt loads taken on by many companies are more onerous than that taken on by sub prime mortgage buyers.  There is only one result for most of them.

Unfortunately, many good people will be taken out of the business forever because of the “throw everything overboard” thinking process of the big companies.  In my many years in the business, I’ve worked for the biggest companies, the best and worst operators.  I’ve found one thing about radio that works.

Its people.

Our listeners.

Taking a short memory stroll, I recollect walking into South County Mall in St. Louis to see my WIL staff busting their butt for 48 consecutive hours to raise money for cancer research.  They didn’t know while they were doing it, and I didn’t either at the time, that my younger brother lay dying from the disease at that moment.

Or the occasion at KFRG in Riverside, when my wife read a story of a young boy whom all hope was lost.  All his parents wanted was grass in the backyard for their son so he could play for what time he had left.  The response of the listeners to the station was overwhelming.  Grass, watering system, playground equipment, toys, and a computer system made it to the child’s home in 48 hours.  The generosity of that effort brings tears to my eyes now.

Finally the incredible odds that the staff from KNIX faced in the Million Can Crusade.  In just 19 days, we set out to collect one million cans of food for the local food bank.  I’m sure you would agree it was impossible.  One thing I’ve learned is radio can make it right.  If you have the public good at heart and approach the problem with a grateful heart, the world stops and helps.

We collected those million cans.  And lots of valley residents ate during the following months.  Because radio really can work.

There are always the tricks and games we played on competitors.  The people who feared my reputation more than me in different businesses.  There is a true story of one of my stations playing a commercial for our website on our direct competitor.  Not just once…but for an ENTIRE run of schedule.   Yes, we bought the time, but still.  The arrest of one of my staff for super gluing one of our bumper sticker on the back of the competitions truck.  Didn’t seem to hurt his political career later.  Our t-shirts that happened to show up on the members of a national hit act on stage, playing a concert that the competition promoted.  I still remember the look on the GM’s face.  🙂

Radio to me is about making a difference in people’s lives.  Its about loving our local communities and being such a part of it, that it can’t be moved.  If we do it right, the community is served, and our company makes good money.

I hope you enjoy the photos, the memories, and the audio as much as I did in posting them.


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